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My Resume

PROFESSIONAL ​INFO​​
WORK EXPERIENCE​​
Jul 2018 - Present
Senior Manager, Media Relations @ Workforce Singapore

  • Drove the media plans for PM’s visit to WSG’s Careers Connect and Gallery Showcase and achieved coverage in most mainstream media (eg. Straits Times, Lianhe Zaobao, Berita Harian, TODAY, Channel NewsAsia, Berita Mediacorp)

  • Spearheaded the media publicity of WSG’s Career Development Framework and Career Starter Programme

  • Successfully pitched profile stories to local mainstream media to publicise the list of programmes under WSG’s Adapt and Grow initiative and highlight the interesting mid-career switch journeys:

    • Top news story on New 5 Tonight and Channel NewsAsia’s Singapore tonight – WSG and EDB spokesperson and profiles from Sembcorp Marine and SATS on their redeployment Professional Conversion Programme (PCP) journey

    • Channel 8 Hello Singapore (狮城有约) – WSG spokesperson and Certis profile on making a mid-career switch from a graphic designer to a Auxiliary Police Officer 

    • Channel 8 Frontline (前线追踪) – WSG career coach and profile who benefitted from the ‘Careers Connect On-The-Go’ initiative 

    • The New Paper – ex-offender turned social worker and grandmother of 4 turned police officer 

    • Lianhe Zaobao – designer turned BIM modeler and marketer turned digital advertising professional 

    • Berita Harian – siblings making a mid-career switch to the nursing profession 

Jul 2017 - Jun 2018
Manager, Community Engagement & CSR @ SMRT Corp

  • Planned and executed SMRT’s “30 Years of Giving” CSR night where we launched the $30 million “Gift of Mobility” Fund. Event was attended by Minister for Social and Family Development (Mr Tan Chuan-Jin) and over 200 social service organization partners, beneficiaries and staff volunteers

  • Evaluate and pursue corporate sponsorships, with a mobility focus, that further entrench SMRT’s CSR efforts (ie. Intergenerational Playground at St Joseph’s Home, Community Chest Fu Dai 2018 and Wheels@Ubin 2018)

  • Conceptualised CSR video on inclusiveness and intergenerational interaction using SMRT’s Ghim Moh Inclusive Playground

  • Drive community engagement initiatives such as the SMRT Learning Journey, Art in Transit tours and Project Chuu Chuu and actively reached out to various stakeholders on SMRT’s rail renewal efforts (ie. Early closure / Late Opening)

  • Successfully pitched service excellence stories by SMRT staff to the media (eg. Berita Harian, Lianhe Zaobao and Channel 8 News) and also provide media support in times of major rail incidences

Jan 2017 - Jun 2017
Community Affairs Manager, ASEAN @ SAP Asia Pte Ltd

  • Organised the MoU signing ceremony between SAP and ASEAN Foundation and amplified SAP’s efforts to create positive social impact through media engagement across ASEAN

  • Coordinated the SAP Social Sabbatical programme across two Southeast Asia countries, which saw a total of 22 employees mentor 8 social enterprises, and secured media coverage in Vietnam and Indonesia

  • Drove the ASEAN Data Science Explorers initiative that is targeted to impact 1,000 tertiary students across Southeast Asia

  • Involved in stakeholder management with our CSR partner, ASEAN Foundation, and also with various internal teams including SAP’s Global CSR, SAP’s University Alliance, SAP BusinessObjects Analytics and SAP Public Sector team to execute on various CSR initiatives in Southeast Asia

May 2016 - Nov 2016
Integrated Communications Intern, Southeast Asia @ SAP Asia Pte Ltd

  • Organised the first “Digital Experience Report” media campaign launched across 5 countries in Southeast Asia and which amassed a total of 97 media coverage. Travelled down to Jakarta to oversee the successful launch in Indonesia.

  • Managed the smooth running of the SEA Q4 Town Hall and the launch of the SEA Vision 2020. Responsible for preparing the presentation deck and talking points for SEA President & Managing Director, Scott Russell. Also came up with the SEA Vision 2020 tagline which was chosen by the senior management team

  • Successfully pitched story to CNBC Asia Online on SAP's technologies used by the German national team at Euro 2016

  • Liaised with the five PR agencies across SEA on a daily basis and contributed to the record achievement of 531 media coverage in Q2 2016 for the SEA team.

  • Produced email and video content (eg. FitSAP and Back to Work) as part of the internal communications strategy

  • Spearheaded the “National Design and Marketing Competition” CSR project and produced an influencer validation video with representatives from DesignLab and HOPE Singapore

Apr 2014 - Dec 2015
Manager, Community Building @ Singapore Accountancy Commission

  • Organised the third International Accountants Day in 2014, breaking the Singapore Book of Records for ‘the most number of people eating chilli (more than 5cm) together’ with a total of 310 participants

  • Conceptualised and executed the first marketing campaign of the Chartered Accountant of Singapore designation in July 2014. Witnessed an increase in the sign-up rate of the Singapore Qualification Programme (Singapore QP), a post-graduate qualification programme, from 189 in January 2014 to 416 in July 2015.

  • Created marketing content and handled various online media platforms (eg. Facebook, LinkedIn, YouTube & Website)

  • Involved in stakeholder management with several public sector agencies such as the Ministry of Finance, WDA Singapore, Singapore Land Authority, Maritime and Port Authority of Singapore and Accountant-General’s Department

Feb 2011 - Mar 2014
Corp Comms Executive / Assistant Manager @ Singapore Turf Club

  • Co-led the Foreign Media team during the annual Singapore Airlines International Cup which hosts over 60 media

  • Increased the number of staff volunteers to over 200 over the span of 2 years as part of the Club’s Business Excellence strategy to encourage staff volunteerism

  • Engaged the Club’s first adopted charity. Planned and executed over 15 initiatives which included a charity luncheon and the first ever Club-wide teambuilding carwash, raising over $100k for the Club’s adopted charity

  • Involved in stakeholder management with Tote Board over the implementation of grant programmes in the areas of Arts, Community Development, Education and Health and with People’s Association over the annual Chingay parade

  • Coordinated with multiple departments as the secretariat of the 170th Anniversary Organising Committee and executed multiple initiatives as part of the Club’s celebration

Jul 2009 - Jan 2011
Corp Comms Officer @ National Cancer Centre Singapore

  • Facilitated media queries and interviews and organized press conferences

  • Sourced, evaluated and acquired corporate gifts for corporate clients and for community outreach events

  • Co-organised various events such as Run For Hope, World Cancers Survivors’ Day and Dinner & Dance

  • Assisted the Joint Commission International (JCI) committee which saw NCCS receive accreditation in 2010

Nov 2006 - Jun 2007
Intern / Account Co-ordinator @ TBWA\Singapore

  • Serviced the M1 client and assisted with the major advertising campaigns such as M1’s 10th Anniversary and the “Pirates of the Caribbean: At World’s End” promotional movie tie-up

 

     Online Portfolio: http://roganjoshtbwa.carbonmade.com/

 

EDUCATION

SINGAPORE MANAGEMENT UNIVERSITY

  • Master of Business Administration (2016) - GPA: 3.66 / 4

 

MURDOCH UNIVERSITY (SMa Institute of Higher Learning)

  • Bachelor Of Mass Communication - Double Major in PR & Journalism (2011)

 

SINGAPORE POLYTECHNIC

  • Specialist Diploma in Digital Film and Television (2007)

  • Diploma in Media and Communication (2007)

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